Media Monitoring 7

Radio is more vivid as a consequence of music and voice which could offer the audience imagination of scenes and features of reporter and interviewees.

But radio has a linear process of dissemination. Listeners cannot re-order or select from a single stream of content. Thus the voice keeps going on and on which will not give listeners a chance of feeling bored. Consequently, radio offers lots of information to win the audience, no matter how much listeners will remember.

In the mean while, writing for newspaper can be read again and again, which determines the story must be treated much more critical than be done in radio or online which has many tricks to draw one’s eyes.

As for this story, some common things are mentioned in all the three media, such as little changed life, economy, and democracy.

These are talked about by interviewees in radio and online which make the report more local, and by writer’s narrative in newspaper making the report more academic. In newspaper, the author treats the story from a macroscopic and social angle, however, in radio and online a microcosmic and individual angle.

For the reason that there is more space online than in newspaper, it provides more details and facts online. For example, speaking of free media, there is only one sentence in newspaper - “the judiciary remains independent and the media is free.” Yet article online illustrates data of a survey to prove that high levels of press freedom is just relative.

In addition, report online refers to HK’s impact on the border, the south coast, even the whole country, not only impacts on HK of the return. This reminds readers to think about the story in a varied deeper way.

Besides no interview is in newspaper, there are seven or eight in radio and online. Paralleled with interviewees in radio who are all almost someone, people interviewed online are really normal. Therefore, it looks more authoritative and formal in radio and kinder online.