political presentation poster 1

Topic:
The government of China has asked you to prepare ideas for a PR campaign (no paid-for advertising) for the UK designed to counteract negative coverage ahead of the Beijing Olympics.

Position:
- Internal
The year 2008 implies a favorable opportunity for the government of China as well as Chinese people to show a real China to the world, and the Western world to go deep into situation and culture there. From the government to ordinary people, Beijing Olympics is being seriously taken account of.

- External
Just at the sensitive moment, Dalai Lama premeditated a serial anti-government and free Tibet movement, attempting to leave negative influence on the Games through political pressure.

Rioters’ violation on Chinese Embassies in some European countries, and Tibetans’ on the Hans in Xizang happened on “3.14”. These movements push China into global media hotspot. But with many foreign media’s inverting justice reports, China government is being blamed in the last two weeks.

Objective:
We are preparing six months continuous events around UK especially in the capital London to return as many facts as possible to the world, to counteract as much negative influence as possible on Beijing Olympics, to persuade more people to face China squarely, even one more.