Strategy:
- Audience
The series events target on British as well as people around the globe who care about or are interested in Beijing Olympics or Tibet issues. Not only athletes themselves, but academic stuff, journalists, officials, and residents are all our target audience.
- Message
What we want those who are making use of political pressure on sports to understand are what they are doing is wrong and will completely not have the effects they expected. We are offering a chance to show people the facts, and then time will tell the truth.
- Method
For the one who is behaving to disrupt their home country, we cannot stop them, but leave them free to do so to illustrate their so-called “human rights”. For westerners who are not in the know for many years, we cannot persuade them at once, but continue to take up with switching their ideas about China, which is a long-term tough struggle.
- Media
As the fact that some western media are selective blind so that whatever efforts Chinese government made will be ignored, our events are aiming at nongovernmental contact. Schools and universities, museums, etc. are good media we can cover.
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