Media Monitoring 5

4.1.4 The Ending
The eighth paragraph, the last one, has a summarized ending which states briefly what HK should do to arrest the risks coming true.

4.2 Identity
Although being a short article without any interview, the writer points out sharply the cruxes of HK confusion – democracy and the status of Asian financial centre. The language is short, simple, and sharp, the idea is crucial, clear and critical.

5 Online
Article Hong Kong’s decade under China’s flag is one of a series of features on BBC website which was uploaded on June 21, 2007. The BBC’s Samanthi Dissanayake went to HK to look at how HK has changed in a decade.

5.1 Non-Linear
Online journalism is not only about the text, but also techniques. Users are free to choose whether to read the story till the end, or to go to audio and video, to database, to comment, to graphic, or to browse another website. They are characters of online journalism.

This article holds the two middle columns of the website, if which is cut into four, accompanied by the homepage link and subtitle pages’ in the left and links to other stories, audios & videos, pictures etc associating with the issue HK ten years on in the right.

5.2 Writing
5.2.1 Intros
The first paragraphs are the apex of the pyramid, the all important intro.

In this part four paragraphs are included. The first one gives a scenic description on China’s regain possession of HK. The second one quotes a short sentence using quotation marks from a 87-year-old man in order to draw the third paragraph which says what was nature in the city at that moment – uncertainty about the future. The last paragraph of intros tells what considerable crisis HK has overcome in the decade.

5.2.2 Headlines
Good headlines provide important guidance and context for readers who would like to access sections of stories they are interested in and to leave the rest. Headlines divide a full story into several sections, which make it convenient to follow.

There are four headlines in whole page, under each of which the words are in nearly the same length which quite fits a window. The sense perception is good.