Tuesday, 1 January 2008

SOHU observation 4

Because Sohu is a mine of information, good navigation is extremely needed. And this is what Sohu does very well.

Small navigation bars
One small navigation bar containing 5 signs following a fox tail is at the very right top of the homepage. The 5 signs are homepage, alumni record, real estate, an online games website, and the search engine - Sogou.

Except for homepage, this small bar is always at the very left top of each page which leads people easy to go to homepage and search engine.

Sohu also has another small navigation bar which is always at the very right top of each page. It consists of 18 signs, which are homepage, news, sport, sport video, entertainments, entertainments video, business, IT, car, real estate, women, TV, video, alumni record, email, blog, BBS, and Sogou.

With these two small bars at the very top of each page, people could go to almost everywhere they want by just clicking on the signs without go back to homepage.

Homepage - Main navigation bar
On homepage a main navigation bar is at the top, which includes 3 rows and 56 signs. From news to BBS (Bulletin Board System), Olympics to animations, military issues to traveling, it really covers diverse aspects of daily life.

9 signs of which are highlighted in red, they are a large online game official page, live online TV, blog, Olympics, Olympics in China, stock, entertainments, Sogou phonetic alphabet input system, and constellation

While the input system is highlighted partly because of commercial reason, the rest 8 items are popular among ordinary people.

Actually Olympic in China is a sub-page of Olympics. There is also a sign of Olympics 2008 official website which isn’t highlighted. The reason why to mention Olympic 3 times among 56 signs, I think, is that Olympic held on next year is very important to China.

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